WHEN Sam met Angie: The BALANCED SCORECARD in SMEs

“We seem to have a propensity in business to either make our models far too complex, or think that each one, on its own, can solve all of an organizations’ problems. When Sam met Angie does a stellar job of simplifying the concepts around performance measurement and management and applying them to our personal and business lives through real situations...and allows us to come along for the journey.
Thanks to this special book these concepts are no longer hoarded by academia or large corporations, but available for any of us to apply in a pragmatic way.”
Brett Knowles, Founder - pm2 - Performance, Measurement & Management

"Written in an easy and accessible style, when Sam met Angie provides a great overview of the balanced scorecard, as well as practical guidance on how to make performance measurement work for you. I thoroughly recommend this book if you are thinking about how to align your measures and strategy."
Professor Andy Neely: University of Cambridge and Cranfield School of Management

This is perhaps the most engaging, the most insightful and practical book that you will ever read on how to apply the Balanced Scorecard in your business!